To tread the sharp edge of a sword
To run on smooth-frozen ice,
One needs no footsteps to follow.
Walk over the cliffs with hands free.


Hi. I'm Bournemouth based digital strategist and leader of people. I help companies conceptulise, design, build and manage digital products.

With a professional background spanning multi-award winning companies in Publishing, Radio, Agency and Startup environments I've built my career in a variety of roles and industries and have gained a unique skillset whilst being fluid and responsive to change.

My focus is on using innovation to inspire project teams to create user-centric web experiences that are functional, usable, and really nice to look at - but more importantly: that achieve their goals.

As you can see, I'm not afraid to get my hands dirty.

What I can do.

Define your project.
You have the beginnings of an idea, you know it's shape and it's purpose - I can help you nail down the specifics, write a detailed specification, and bring it to life.

Create what you need, not what you don't.
Today's technology allows almost unlimited possibility, with equal potential for unlimited pitfalls. User stories and usage scenarios allow me to match your needs with your customers' desires; and means we only implement functionality that is genuinely useful.

Manage Teams.
I have a detailed understanding of what digital professionals need to achieve success. As a Manager my job is to get the best people on task and then make sure nothing gets in their way. I speak HTML, PHP, Python, Git, Photoshop, InDesign and more and through a thorough understanding of each I can set a realistic timeline that delivers work quickly and gets the best out of people without breaking them.

Deliver results.
With a project online, detailed use of analytics means it will be more than a mere vanity piece - it will allow you to learn and to get closer to your customers; which not only helps to build a better dialogue, but also stimulates engagement with your brand and, ultimately, sales.


If you want to collaborate and bring your amazing ideas to life…

Let me know.

Leadership, Digital Strategy